I'm Ray — a growth and product marketing operator. I freelance, and I direct growth at my agency, Wordings Digital Agency.
Where most companies treat product marketing as a layer slapped on at the end, I treat it as the connective tissue between the build and the people.
I start with the problem, not the solution. ICP mapping, messaging audits, and competitive diagnosis before any execution.
Structured systems for positioning and GTM. Documents that teams actually use — not decks that live in Google Drive.
Onboarding flows, lifecycle emails, and high-performance content. I stay until it works — not just until the deck is done.
A systematic framework for identifying why users leave after 48 hours and how to stop it.
How to speak to your users in their own language, surfaced through research audits.