Strategy at the intersection of Growth & Tech. Helping modern brands scale through lifecycle systems, product insight, and professional PMM implementation.
I'm Ray — a growth and product marketing operator currently leading marketing at Squareme.
Where most companies treat product marketing as a layer slapped on at the end, I treat it as the connective tissue between the build and the people.
I start with the problem, not the solution. ICP mapping, messaging audits, and competitive diagnosis before any execution.
Structured systems for positioning and GTM. Documents that teams actually use — not decks that live in Google Drive.
Onboarding flows, lifecycle emails, and high-performance content. I stay until it works — not just until the deck is done.
A systematic framework for identifying why users leave after 48 hours and how to stop it.
How to speak to your users in their own language, surfaced through research audits.
Cases that changed growth loops from 100% paid dependency to organic revenue engines.
Engagements are scoped, not open-ended. Every service delivers a system — not just a deck.
Full go-to-market build — from ICP and positioning to channel sequencing and launch. For teams shipping new products or entering new markets.
ICP documentation + messaging framework your sales and product teams will actually use
Competitive positioning map + category narrative
Channel-sequenced launch plan with 90-day activation calendar
Pricing, packaging, and revenue motion alignment across GTM teams
Your product is better than your message suggests. I run a full messaging audit — surface the gaps, rewrite the narrative, and deliver a positioning bible your team can build from.
Voice-of-customer research + message mining
Homepage, onboarding, and sales copy rewrites
Brand messaging framework + tone guide
Content that earns pipeline instead of just traffic. I build the infrastructure — editorial roadmap, SEO/AEO rails, distribution logic — so your content compounds instead of leaks.
SEO + AEO content architecture for B2B & B2C SaaS
Editorial system: briefs, SOPs, and brand voice guides
Product-feature content mapped to the buyer journey
Acquisition is the easy part. I design the onboarding flows, email sequences, and segmentation logic that turn signups into active, paying, loyal users.
Onboarding flow redesign + activation sequence
Churn diagnosis + win-back campaign architecture
User segmentation + triggered lifecycle email build
For teams burning budget on paid with nothing compounding behind it. I audit your acquisition mix, kill the waste, and build organic infrastructure that scales without spend dependency.
Organic channel audit + prioritization matrix
Social, SEO, and community flywheel design
Team-handoff playbook with 6-month execution roadmap
Also available
Brand & Marketing Audits
Advisory / Fractional PMM
Workshop & Team Training
